A long time ago, not too far away…
Lightbulb Advertising has been involved with the Healthcare sector producing videos for many years. Our early days were videotaping specific open heart surgeries at Spring Branch Memorial Hospital in Houston. This videos were used for educational and scientific purposes. We been hired in the past, free lanced by third companies, to produce educational videos for corporations like Sodexo, about hospital administration procedures at The University of Texas Medical Branch (UTMB). We also worked for companies like “NeWeigh®” (Weight loss program) and other surgeons producing educational videos for patients during the 90’s.
A Healthcare Community Television Program.
In 2003, Theresa Postan, at that time a Media Buyer for Television Works (Lightbulb Advertising predecessor), came with a concept to produce an educational show catered to the Hispanic market of Houston, Texas. This involved produce a complete season of 13 Television Shows in 30 minutes blocks in just 3 months. Healthcare was one of the main themes. Thanks to the courtesy of Mac Haik Chevrolet, who care about the Latino community in Houston, they’ve sponsored the entire season. That is how we were able to produce “Lápiz y Papel” (Televisión Inteligente) (Pencil and Paper, Smart Television)
The Television show was successful and helped many people seek to medical resources they did not know existed. We called “Lápiz y Papel” (Televisión Inteligente) because we asked the audience to have a pencil and paper to make note of information that could help them. At that time in 2003, the internet was not as spread out as it is today. Television did reached many households at that time. We called Smart Television, because people will benefit by watching our show with advice from immigration attorneys, healthcare professionals and community leaders.
The past feeds the future.
By Summer 2012, Lightbulb Advertising took the medical segments about Pediatrics from “Lápiz y Papel” and we extended 15 extra video capsules about ENT (Ears, Nose and Throat). We place them all in YouTube. We did this with the intention of benefit the community, but to our surprise the videos were showing to a worldwide audience on line. We received an overwhelming amount of positive comments and thumbs up! The reach was fantastic, and anyone who needed medical information could see it on demand via YouTube. Up the present (Summer 2014), writing these lines, all of our medical videos combined in YouTube reached over +200,000 views. We are proud to be able to help so many people with healthcare information.
What can Lightbulb do for you?
Our Broadcasting and On-Line experience is rich. We understand video production, communications, and how to reach a specific market. We are bilingual (English/Spanish) and we can be of use to your practice if you are a Medical Specialist or if you have a Healthcare Center. The combination of talents and known how is at your finger tips. If you like to expand your practice, send us an e-mail and we can expand more information about our years of communications and the healthcare sector.
Vidimed Videos and Medicine
All Healthcare and video productions will be under VIDIMED, our secondary company. We like to separate Healthcare from other productions for administration, branding, and marketing reasons. Vidimed is coming soon to cater exclusively medical doctors, clinics, administrators and healthcare professionals. www.vidimed.com
Call 281-493-5252 and ask for Daniel Postan.
Click on “Bulby” the bright bulb! and send as a line…