Last century… big marketing ruled.
Today big marketing is extinct!
Humans are in a constant state of evolution. Marketing is not an exception. New communication technologies dictate new ways to market products and services. Old marketing ways don’t work as well. Markets are now fragmented and now more than ever, advertisers need to look for fresh tools to reach each buyer. In the past, advertisers use to hunt for buyers, spending lots of money in a wide angle reach. The return on investment was excellent. If you did have a big budget it was hard to fail. Today is a different story. At Lightbulb Advertising, we believe in asymmetrical marketing methods. We implement the lowest possible costs to gain the best possible returns for your investment. Our concentration is in two main areas. First is primarily within YouTube, plus other on-line alternatives like e-mail blasting with opt-in lists. The second area is Specialty Advertising with promotional products that produce direct personal long lasting impressions. We can always expand to traditional media like Radio and Television, but it requires a long term commitment and a solid budget to saturate the airwaves and your geo-targeted audience.
The hunter becomes the hunted.
“The advertiser was always the hunter and the buyers were always the prey”. If you sell a product or a service, you will have to hunt for buyers or clients. We like to propose to you a reverse marketing philosophy. You become the prey and let your potential clients become the hunters. When you advertise on Television, you try to adjust your media buy at the audience that may fit best your business during a certain time slot. You have to be lucky, at that particular moment, when your television spot is showing, that the audience will be reached and respond to your message. You are fishing for potential customers like a captain casting-out it’s nets from a vessel.
The reverse process is when you are using YouTube by placing a video we produced optimized for your audience. Now your potential clients are searching on-line for what you have to offer. They do that on demand 24/7/365, not by chance like on Television or Radio. The consumers are out to hunt for your products or services. All we do is convert you from a hunter to a prey. We help your company be found.
We like YouTube, because there is no media costs involve. YouTube is free. YouTube is now technically capable to deliver high quality videos from High Definition (HD) up to 4K (UHD) Ultra High Definition. YouTube™ works on demand every second of the day. You will only have to pay us for production and setting up your YouTube channel if you already don’t have one. The videos we produce are professional and optimized to be found on-line. When someone is looking for your product or service, they will find your video. You are now the prey, your potential customers are the hunters looking for your business. We like to transform you from a Lion into a Zebra!
There are also techniques you can use to distribute your new video from your own website, PPC (Pay Per Click) Advertising, E-Blast campaigns with opt in electronic mail lists, regular emails and QR Codes (Quick Response Code) ideal for real estate agents. Consider also USB DRIVES if you have a Trade Show or direct contact with customers.
Contact Lightbulb Advertising.