What’s inside of a pencil?
A pencil contains more than lead, ceramic, wood, and eraser. A pencil also transfer ideas, the ones that come from your mind, traveling thru your hands, and move the pencil. It all starts with the inception of an idea. The pencil help us put it on paper. At the moment a pencil touches a paper, production starts! It’s a magic moment when creativity meets the marketing needs. A time to doodle ideas as a concept emerges. Inside a pencil lays the essence of the future; of what are we going to to. The pencil is the most important tool in video productions and editing. It’s how ideas go from thoughts to become reality.
Once we have determined the concept, the targeted market, the approach, and optional alternatives we can schedule a shoot. You will know all costs involved upfront. We quote per project basis. The cameras we use are HD (High Definition), specifically the Panasonic AG-AF100″A” and if needed, a Panasonic Lumix GH-2, tripods, Light kit, Sony professional wireless microphones, and the rest of accessories to produce a high quality video. Productions may require a talent. It could be you, your sales force , voice over announcer or a professional on camera talent. Depending on the project we are creating we adjust all the details that will be in front of the camera. It takes usually 30 minutes to set up and start to roll on location.
After all recordings are done, then it comes the post-production process. We may add music from our professional royalty free music libraries, and gather all materials including pictures, and graphics. Editing is perform with our computerized system based on Sony Vegas Pro. After the editing process is done we place the video on-line for your final approval. As a last process we upload final programs in Youtube. We can also create a channel in YouTube for your company.
Once your videos are uploaded on YouTube, the information about the video is properly optimized with title, keywords, descriptions, language, location, production date and more details. As the distribution process starts, you can start by sending invitations via e-mail to all the people you think may benefit from the information on your video. As a next step you can buy from a vendor an opt-in electronic mailing list and increase distribution via e-blasts (Multiple emails sent at the same time)
After a while it’s a good move to measure results, and see how the video is performing. Sometimes it is good to adjust the descriptions of the video or it’s title on YouTube, and point to a different kind of keywords. If it’s working, don’t fix it, but if is not, there are options to find your audience.
Call Daniel Postan at 281-493-5252 or send an email by clicking to “Bulby”
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