Sharing your viral videos
Viral videos are stories that people like so much, they share them on-line with friends. There’s no precise formula to create viral videos. YouTube and Vimeo are ideal share on-line platforms for people to see, rate, subscribe and comment video stories. Most viral videos do have some common elements, they appeal to a massive audience, they are short in length, they are optimized to be found on search engines and they are distributed throughout social network groups. Viral marketing is basically word-of-mouth advertising, it takes a life of itself. Viral videos can be popular overnight or it could take a long time to take off. Viral videos need a little push after uploaded. A sort of spark to trigger the traffic. At the start is good to share it with as many people as possible and let the traffic take off. Producing a small E-Blast (sending multiple e-mails with Opt-In Lists) it’s also a great way to start promoting views.
Search Engine Optimization for viral videos
Optimizing the title, description and keywords for your viral video is as important as the content itself. In order for the public to find your movie it needs to be optimized. Search Engine Optimization (SEO) it’s an art in itself and responsible for promoting traffic to your viral video. SEO needs to be adjusted to let potential audiences find it. Here’s a good example we produced to show you how titles, description and tags can affect the traffic of a video.
In this case we produced a video on “How to destroy documents without a shredder”. With the title, description and tags, the video got indexed properly in Google. You can go to www.google.com and search “How to destroy documents” and this video will probably pop-up as a result of that query. It is set up in YouTube under the category of “how to” video. How to videos are very popular with audiences. This viral video took off by itself as people shared it with friends. Every day an average of more than 50 people views this video. It’s a steady audience that proves how a video can be viral. SEO helps find your video materials on YouTube but also in Search Engines like Google. There are many other factors that play in SEO and Viral Videos. You can visit www.cocoviral.com for additional information on viral videos.
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